While simple translation changes words from one language to another, localization goes much deeper. Having your website speak the language of your target audience is a powerful way to connect with them. It considers cultural nuances to deliver a message that resonates. A well-localized website is essential for any business aiming for success in the global marketplace. Here are the top 6 benefits of website localization services that offer a high return on investment.

Imagine your website as a gateway to the international market. By localizing your content, you open the door to a wider audience worldwide. Customers can understand product information clearly, leading to faster buying decisions.  Just think, in January 2020, only 25.9% of people globally searched the internet in English. If your website isn’t in their native language, you’re missing out on a massive pool of potential customers.

Another perk of website localization is strengthening your brand image. Customers appreciate the effort you put into speaking their language. Studies show that 70% of customers have a more positive perception of companies offering multilingual customer service and language options. With a localized website, they’re more likely to visit frequently and engage more deeply with your brand.

Another study by Unbabel revealed that 55% of consumers prefer to buy in their native language, and over half (53%) are more comfortable shopping in their native tongue. In today’s digital age, we’re accustomed to extreme personalization, like what Spotify or Netflix offers. As a result, consumers expect a similar level of customization from other businesses.

While personalizing content for every single user might seem impossible, brands can strive to provide a tailored experience for specific regions and demographics. This approach attracts new users and keeps existing ones happy.

Website localization can actually improve your search engine rankings. The key is multilingual SEO, which optimizes your website for specific regions and languages. For instance, using keywords that resonate with local audiences can attract more visitors to your site.

The ultimate goal of SEO is to climb higher in Google search results. To achieve this, your content needs to be translated and culturally adapted to be relevant to your target market. Search engines see translated content as unique content, giving your website a significant SEO boost.

Your target market is bound to be competitive, and website localization can help you level the playing field. Companies worldwide are vying for new customers, and competing against local businesses can be tough. They often have an advantage in gaining trust from local audiences. By localizing your website, you create a more tailored experience for your customers, giving you a competitive edge over similar businesses.

Going global exposes you to potential risks from cultural misunderstandings. For example, certain colours or expressions might be considered unlucky or offensive in some countries. Website localization services help you avoid these blunders. With their expertise, you can ensure your business operates smoothly in a foreign country, saving you money from having to fix cultural faux pas.

Website localization ensures that every aspect of your business resonates with the people in the market you want to a foothold in. It’s time to take action and localize your website today!

At innoword, we provide website localization services that help you achieve profitability on the global stage, while also minimizing unwanted risks. Our ISO-certified language services encompass up to 180 languages and 63 language pairs, with a specialty in Asian languages like Korean, Vietnamese, Japanese, and more. Our extensive network of experienced linguists allows us to deliver culturally appropriate content that resonates precisely with your target audience.

Contact innoword today to embark on your journey to global success!