What is it & Why is it important?
Website localization is the process of adjusting and converting the original language form of a website into the native form and language to suit the taste of the target market.
Requires flexibility and extensive knowledge of cultures and languages.
- Technical aspects: Ensure that the application can handle alphabets
- Linguistic aspects: Ensure that the translation process is considerate of local cultural sensitivities
- E.g. use of colors that are appropriate to local tastes and perceptions